Sustainable Fashion: A Trend or the Future

Sustainable Fashion: A Trend or The Future?

As we all know, sustainable fashion is gaining popularity all over the world. Sustainable practices are followed globally. We can be sure that our future is going to be greener.

Previously, fast fashion was rapidly expanding. Mass production and mass consumption were increasing immeasurably. Social media's fashion influencers are still responsible for abundant demand in the fast fashion industry. This excess production volume of the clothing industry disturbs ecosystems and harms the environment.

Sustainable fashion is a method of protecting the environment from environmental exploitation for the sake of fashion. Check out how sustainable fashion benefits the environment in our previous blog.

Sustainable Fashion: A Trend

The United Nations Conference on Environment and Development published a report in the 1990s about how the fashion industry harms the environment. They also pulled in a variety of brands for witnessing and discussion. Thus began the environmentally conscious fashion trend. In the textile industry, a new trend called "sustainable fashion" emerged.

It gained popularity very quickly due to its benefits to people and the planet. The number of environmentally conscious consumers has grown, raising awareness about sustainability and educating responsible taxpayers.

We have definitely seen an abundant increase in the demand for sustainable clothing items after the Corona crisis. Using sustainable materials is the core of sustainable fashion. Recycled materials, upcycled clothing, and thrift shopping are all examples of sustainable fashion practices.

As there is an immense increase in consumers at thrift stores. A drastic change in buying patterns has been seen in recent years. Hence, we can say that sustainable fashion is a trend that is gaining immense popularity.

Sustainable Fashion: The Future

Sustainable fashion is a trend that is more accepted by Gen Z. This futuristic generation is very conscious of climate change and the consequences of their decisions. A survey shows that around 63% of Gen Z choose sustainable fashion over fast fashion. 91% of millennials and Gen X agree that most of their shopping is influenced by the choices of Gen Z.

Hence, we can be assured that, like other fashion trends, sustainable fashion is not going to fall off in a few years. The future generation is responsible for reducing consumption of natural resources, addressing climate change, and making efforts in the right direction with the right choices. Sustainability will become a way of life, a habit and a legacy for future generations.

Sustainable fashion is a timeless trend for a better future. 

Sustainable fashion is the need of the hour. We don’t have a planet B and the natural resources on this planet are limited. We must be conscious and change if we are carelessly consuming it. Choose sustainable fashion if you want your future generations to live in the beautiful world that you grew up in.