How does Sustainable Fashion Benefit the Environment?

The fashion industry is the second largest polluter and a major contributor to the negative impact on the environment. It is known to pollute right from the manufacturing stage until the packaging. Also, the excessive demand for clothing has led to an increase in transportation, causing traffic and pollution. Shien clothing is one example of a fast-fashion clothing line that is both disrupting the fashion business model and contributing to the carbon footprint. So what is the solution that will reduce this impact?

Sustainable Fashion! 

What is sustainability? Sustainability is defined as "the ability to maintain something for a longer period of time and avoid the depletion of natural resources to maintain an ecological balance."

Sustainable fashion is an effort to consume fashion responsibly. It is a method that reduces production and consumption, thereby protecting the environment. Adopting a sustainable lifestyle, including sustainable fashion choices, will help reduce the exploitation of people and natural resources.

How is Sustainable fashion beneficial for the environment?

Sustainable Fashion communities promote consumers to choose the apparels made from sustainable fabrics. 

For ex. 2700 liters of water is used to produce a single cotton t-shirt. Hence a sustainable consumer chooses to buy clothing made from organic cotton or recycled cotton, thereby reducing the use of water.

Chemically produced fabrics, such as polyester, have a highly toxic manufacturing process. It releases innumerable pollutants into the nearby air and water.

Also, when fabrics like these are dumped in landfills, they pollute the land, reducing the quality of the soil. A sustainable fabric is naturally sourced. Hence, it is returned to the biosphere without affecting it.

The sustainable fabrics being biodegradable get easily decomposed whereas the other fabrics are known to spend decades clogging the land. Some garments release microplastics from their microfibers.

Hence, buying sustainable fabrics reduces pollution right from the time the garment is manufactured until it is thrown out in landfills and decomposed.

When a sustainable garment is made from natural resources like wood pulp from trees, an ethical brand has to source it from forests that are managed and protected by law. The ethically sourced sustainable garment receives certification for its transparency.

Hence, sustainable fashion avoids the reckless cutting of trees. This protects the life within the forest, both flora and fauna.

Mass production is encouraged due to mass consumption. Consumers that follow fashion influencers or are obsessed with fast fashion trends do not realize that they are buying excessively in order to keep up with the trend.

This induces a ‘throw away’ mentality. While sustainability promotes repair, recycling, upcycling, etc. Hence, it is safe to say that sustainable fashion promotes ways to reduce demand. Thus reducing the mass production and saving the environment from pollution and exploitation.

Millions of consumers adopting sustainable methods and buying less will soon create a sustainable world. With least waste, fresh air and lush green forests around. We at Buy Better Forever hence take a pledge to buy only up to 20 better quality clothing items per year. Join our community and take a pledge with us for a sustainable world. 

Buy less, buy better, choose wisely and live a sustainable life!