Green marketing 101

If you read our previous blog, "greenwashing 101," you might be expecting this one to teach you more about green marketing. So, here is everything you need to know about green marketing.

What is green marketing?

Green marketing is the activity of creating and promoting products based on their actual or perceived environmental sustainability. Environmental marketing is another name for green marketing. Green marketing, in particular, refers to a wide range of ecologically friendly techniques and initiatives.Consumers may hear terms like "eco-friendly," "sustainable," "organic," "recyclable," “green”, “safe for the environment” or "lowering one's carbon footprint".

The term "Green" refers to the fact that items are manufactured without harming the environment, and that product materials and packaging are environmentally friendly. Green marketers not only create and advertise environmentally friendly products, but they also frequently participate in green schemes and activities such as using sustainable resources, manufacturing methods, reducing waste, and transportation. 

Example of Green Marketing

Every firm is responsible for improving its green credentials. When it comes to promoting those green ideals, many firms are turning to so-called "green marketing" tactics in order to attract eco-conscious clients. 

Here are some green marketing examples to assist you understand more about green marketing. Green marketing examples include promoting the lower emissions connected with a product's production process or the use of post-consumer recycled materials in product packaging.

Patagonia's "Don't Buy This Jacket" campaign was one of the company's most memorable pieces of green marketing during the 2011 Thanksgiving season. The firm promoted their fleece jackets in the marketing campaign by describing the environmental effect of one jacket. Customers were then advised to choose a used version instead. Some companies that donate a portion of their sales proceeds to environmental projects such as tree planting might brand themselves as environmentally conscious.

Starbucks has made a number of ecologically responsible actions in recent years, including the removal of plastic straws and the pledge to create 10,000 environmentally friendly outlets by 2025. The coffee chain also launched the Greener Apron initiative, in which baristas joined up for online sustainability and environmental stewardship training.

Burt's Bees' success has resulted from creative marketing efforts emphasizing the sustainability and naturalness of its goods. In 2008, the company began a campaign with the phrase "Committed to using non-toxic products" to differentiate itself from its competitors.

Green marketing focuses on products and services that are more useful to the environment or less damaging than other ones. Starbucks, Patagonia, and Burts Bees are all involved in green marketing because of the numerous excellent ecological and social projects that they support.

Feeling inspired? Here are 5 ways to integrate green marketing for your brand - 

1. Find Sustainable raw materials for the main product.
2. Reduce your carbon Footprints.
3. Use plastic free packaging materials.
4. Use recycled materials as much as you can.
5. Promote your sustainability.

Shoppers are actively seeking out brands that are sustainable and are doing their bit for the planet, and green marketing shows that you’re dedicated to making the world a better place.

Save the tips we’ve outlined above to get started and draw inspiration from brands that are excelling in their green marketing efforts.

Want to know other ways to make the planet a better place for tomorrow? Read our other Blogs!