Green is the new Black
Green is the new black
A limited edition series for those who appreciate sustainable fashion.
Are you looking forward to the Black Friday sales? We have something more exciting in store for you. And better for both you and the environment. At the end of November, a movement emerged to try to flip the concept of Black Friday by advocating for responsible and sustainable consumption. Green Friday promotes recycling, small local businesses, artisanal products, and thrift stores.
To be honest, the Black Friday sales are very appealing. But do you know how much those discounts are costing our planet? Black Friday is always the Friday following Thanksgiving, which is celebrated on the fourth Thursday of November each year. Why is Black Friday deemed unsustainable? Because it is! It promotes excessive consumption and low-cost consumption. Because of their higher cost base, small independent businesses typically suffer on Black Friday.
The fashion industry, particularly fast fashion, is already polluting and exploitative. Black Friday exacerbates the problem by encouraging more people to spend their hard-earned money on those tempting deals. Black Friday has a significant negative impact, ranging from non-recyclable, mostly plastic toys to e-waste and fast fashion that is only used for one season. Transportation has a significant environmental impact in this area as well!
Clothing that is easily accessible and reasonably priced can be beneficial to consumers, but too much of it can be harmful to the environment, especially if it is purchased and sold frequently. In addition to consuming resources and emitting carbon emissions, the discarded material used in fast fashion clothing frequently contains microfibers of plastic that eventually pollute the ocean.
Clearly, Black Friday shopping is bad for the environment, but you can change that by participating in our Green Friday campaign. Keep up with us to learn more about this exciting green week! #buybetterforever #bbfcampaign
FAQs
Green Friday can have a positive impact on sustainable fashion by raising awareness about the importance of choosing sustainable options, and by providing consumers with more options that align with their values.
Black Friday is known for offering big discounts and promotions on a wide range of products, and it is often seen as the kick-off to the holiday shopping season.
Green Friday is focused on promoting sustainable shopping practices to consumers.
Black Friday is the Friday following Thanksgiving Day in the United States. It is traditionally seen as the beginning of the Christmas shopping season, and many retailers offer significant discounts and promotions on a wide range of products.
Black Friday is important because it is the start of the holiday shopping season, it is a cultural phenomenon and a significant event in consumerism, and it is a key day for retailers to drive sales and boost revenue.
Green Friday is an attempt to re-brand Black Friday as a more environmentally-friendly event. It is focused on promoting sustainable shopping practices and encouraging consumers to think about the environmental impact of their purchases.
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